WeatherTech
Campaign
WeatherTech’s 2021 Summer Campaign targeted millennial outdoor enthusiasts, aiming to convert new or fringe audiences through emotion-driven ads. Centered on summer as a lifestyle, the campaign positioned WeatherTech products as essential for carefree travel and adventure, free from mess or damage.
Implementation
Creating digital and social content was key to reaching the younger demographic. After rolling out the Go Boldly campaign on Instagram, Facebook, and email, engagement and product sales almost doubled.
